Women CEOs Take the Helm at Major Restaurant Brands: A New Era of Leadership

Taco John’s, Smashburger, and Handel’s Ice Cream

Taco John’s, Smashburger, and Handel’s Homemade Ice Cream Welcome Female CEOs

A Trifecta of Talent: In a groundbreaking shift that’s stirring the pot in the restaurant world, Taco John’s, Smashburger, and Handel’s Homemade Ice Cream have each welcomed a new woman CEO to their helm. This move not only spices up the leadership landscape but also serves a hearty portion of inspiration across the industry.

Heather Neary Takes the Reins at Taco John’s

From Pretzels to Tacos: A Bold Transition: Heather Neary, with a flavorful career beginning at Auntie Anne’s and a dynamic tenure as Brand President at KBP Brands, has been appointed as President and CEO of Taco John’s. Her secret recipe for success? A dash of strategic vision, a sprinkle of energy, and a heap of experience in driving growth. As Taco John’s sets its sights on expansion, Neary is ready to taco 'bout big plans, aiming to extend the brand’s footprint with new locations in the Midwest and beyond. “I am honored to join this motivated and talented team at such an exciting time in the company’s journey,” Neary stated, ready to serve up success.

Savoring the Legacy: Founded in 1969, Taco John’s has long been a purveyor of bigger, bolder, better flavors. With nearly 400 restaurants under its belt, the brand is not just about Taco Tuesday; it's about making every day a fiesta. Neary’s appointment marks a new chapter for Taco John’s, one where the brand’s rich history meets ambitious future plans.

“Taco John’s has built a rich history and a passionate following around delicious food, innovation, and a commitment to excellence. I am honored to join this motivated and talented team at such an exciting time in the company’s journey,” said Neary.

Denise Nelsen Smashes Expectations at Smashburger

Brewing a New Future: Denise Nelsen, transitioning from her role at Starbucks, takes the lead at Smashburger as its first female CEO. Nelsen is set to infuse the fast-casual brand with her rich brew of over 30 years in QSR industry expertise. “I'm looking forward to working with the executive team to continue the brand's legacy,” Nelsen commented, hinting at a menu of innovative strategies aimed at enhancing the guest experience and expanding Smashburger's footprint.

A Recipe for Innovation: Smashburger, known for its smashed-to-perfection burgers, isn’t just stopping there. Under Nelsen’s guidance, the brand is looking to expand its culinary horizons and bring its delectable offerings to a wider audience. The appointment signifies a step forward in the Jollibee Group's commitment to excellence and diversity.

"I'm excited and energized to officially step into the position of Chief Executive Officer at Smashburger. With an unmatched dedication to guest satisfaction, Smashburger has consistently set the standard across the fast-casual industry and I'm looking forward to working with the executive team to continue the brand's legacy," said Denise Nelsen, Chief Executive Officer of Smashburger. 

Jennifer Schuler Churns Success at Handel’s Homemade Ice Cream

Scooping New Heights: Jennifer Schuler, armed with her experience as CEO at Wetzel’s Pretzels and a knack for franchise growth, steps into her role as CEO of Handel’s Homemade Ice Cream. With Handel’s poised for dynamic growth, Schuler’s focus on franchisee success and authentic leadership style promises to propel the brand even further. “It's an exciting time to be part of this organization,” said Schuler, ready to blend traditional flavors with innovative growth strategies.

A Legacy of Licks and Laughs: Handel’s, with its roots tracing back to 1945, is no stranger to the sweet taste of success. Under Schuler’s leadership, the brand aims to continue its legacy of crafting fresh, handcrafted ice cream, now with a vision for expansion that promises to spread its delightful scoops to new communities.

“As I immerse myself in the brand, I'm truly inspired by its nearly 80-year legacy of consistently delighting guests, while demonstrating phenomenal economics. Handel's has achieved strong sales performance consistently across 13 states through our franchisees, with the brand performing extraordinarily well in new markets as it grows,” said Jennifer Schuler, CEO for Handel’s Homemade Ice Cream.

A Hearty Serving of Leadership and Vision

These appointments shine a spotlight on the evolving landscape of the industry while emphasizing the importance of forward-thinking leadership in steering the path ahead. As Taco John’s, Smashburger, and Handel’s Homemade Ice Cream chart new courses under the leadership of Neary, Nelsen, and Schuler, the industry awaits eagerly, anticipating the innovation they will bring. Armed with plans for strategic growth, a commitment to culinary creativity, and a dedication to enriching the community and enhancing customer experiences, these trailblazers are poised to leave a significant mark.