Wingstop Gets Assist From March Madness Lineup + Top Leaders in Foodservice Sound Out on Best Practices

Wow Bao and Five Guys Look to the future

Over the past two quarters, Wingstop’s consumer sentiment has been growing with Gen Z and millennials. The brand is aiming to hit its goal of $2 million average unit volumes and double its delivery sales. Michael Skipworth, Wingstop’s President and Chief Executive Officer believes growing its delivery channel combined with menu innovation, data-driven marketing, and brand awareness will bring results.

Wingstop is hoping for a slam dunk with the introduction of the limited-time Full Court Meal and the three new flavors, Pure Mayhem, Crunch Time, and Meltdown. The brand is bringing tournament moments to life during March Madness.

"We know where flavor fans will be this month - watching their favorite teams while eating wings, and Wingstop does it best," said Michael Skipworth, Wingstop's President & CEO. "We're feeding into the frenzy with flavors that are as bold as the bracket busting, on-court moments."

Checkout Wingstop Consumer Sentiment on the RPI
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Leadership Style And Skills To Positively Impact Business

In this podcast, we dive in deep with the consultant and author Rudy Miick to discuss key areas that will make your mission to lead in the restaurant industry a reality.

In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and special guest host Sterling Douglass were on the road at MURTEC and spoke to Angela Diffly, Co-Founder of the Restaurant Technology Network, Carissa De Santis, CTO of Brix Holdings, Frazer Nagy, CEO of Tablz, Geoff Alexander the President and CEO Wow Bao and Zerrick Pearson the CIO at Five Guys Enterprises.