The Leadership Series: Golden Corral's Journey of Resilience and Innovation
Navigating Success with Golden Corral CEO Lance Trenary
The restaurant and hospitality industry has always been a dynamic and challenging arena, and leaders in this sector possess a wealth of knowledge and experiences that can inspire others. Our Leadership Series aims to highlight past interviews from our podcast with leaders who have made significant contributions to this industry. In today’s highlight, we delve into an insightful conversation with Lance Trenary, President and CEO of Golden Corral Corporation, from The Restaurant Report podcast.
Golden Corral's 50th Anniversary
Golden Corral, a beloved buffet chain, is marking its 50th anniversary this year. From its inception in Fayetteville, North Carolina, in 1973, to now boasting over 500 locations in 43 states, the journey of Golden Corral is one of resilience, innovation, and commitment to quality. Lance Trenary, in his interview with host Paul Barron, shared insights into the company's history, its approach to overcoming obstacles, key successes and turning points, and exciting future plans.
Resilience in the Face of Adversity
Golden Corral has evolved significantly over the years, growing from a small buffet restaurant into a national brand, expanding its menu, and investing in improving the dining experience. The brand has encountered many obstacles, including the 2008 recession, but has always emerged stronger by focusing on core values of quality, value, and service, and adapting its business model for efficiency.
Key Successes and Turning Points
Launching the Homeward Kitchen concept was a notable success for Golden Corral. This fast-casual restaurant offers a more convenient and affordable dining experience, which has been well-received by customers. Trenary also highlighted the opening of Golden Corral's first international location in Mexico in 2015 as a significant milestone, demonstrating the global appeal of the brand.
A Bright Future Ahead
Golden Corral has ambitious growth plans, including opening more locations in the United States, expanding into new international markets, introducing new menu items, and enhancing dining experiences. The brand is confident in its continued success and the loyalty of its customers.
A Remarkable Comeback
The pandemic brought unprecedented challenges, with visits to Golden Corral down 80% in March 2021 compared to March 2020. However, by March 2023, visits surged by 125% compared to March 2021, showcasing the brand's strength and customer loyalty.
Introducing Homeward Kitchen
As part of its expansion strategy, Golden Corral is venturing into the fast-casual market with its Homeward Kitchen concept. Set to open in North Carolina in late summer or early fall of 2023, Homeward Kitchen will offer a variety of made-to-order salads, entrees, bowls, sandwiches, sides, and a full bar. Golden Corral is confident that the growing demand for fast-casual dining options will position Homeward Kitchen for success.
Golden Corral’s journey from a small buffet restaurant to a national brand with global appeal is an inspiring story of resilience, innovation, and a steadfast commitment to quality and customer satisfaction. As the brand celebrates its 50th anniversary and embarks on exciting new ventures like Homeward Kitchen, it stands as a testament to the enduring success that can be achieved with strong leadership and a clear vision for the future. Stay tuned for more highlights from our Leadership Series, featuring insights from industry leaders who are shaping the future of the restaurant and hospitality sector.
You may also like Fast Casual Nation. Fast Casual Nation is the longest-running podcast in the Fast Casual sector. It continues to be the darling of the food industry and is destined to redefine what restaurants and food can be for the consumer of the future.
