Red Robin Faces a New Foe - The Next Gen Consumer

Millennial and GenX Defections from the brand

Red Robin enters a new era in consumer activity and a shift in overall demographics. The company was founded in 1969 in Seattle, Washington, and operates over 500 locations in the United States and Canada.

Market Position: Red Robin is positioned in the crowded casual dining segment of the restaurant industry, which includes competitors such as Applebee's, Chili's, and TGI Fridays. The chain has differentiated itself by focusing on gourmet burgers and offering a wide variety of toppings and sauces to customize the burger experience for customers.