Papa Johns Rolls Out "Better Get You Some" Campaign: A Multisensory Feast for Pizza Lovers
From hypnotic visuals to Grammy-winning soundtracks, Papa Johns' latest brand platform promises an all-consuming pizza experience like never before
A Slice of Something New
Papa Johns, the brand synonymous with "Better Ingredients. Better Pizza.®," today announced an electrifying new brand platform, "Better Get You Some." This innovative campaign is set to redefine pizza devotion with its mesmerizing visuals, captivating soundtrack, and a nod to various cultural phenomena. By intertwining elements of hip hop, expressionist art, and cultural touchstones, Papa Johns isn't just elevating its pizza; it's celebrating the moments that are made better by it.
Back to Better 2.0: A Fresh Commitment
Amidst the colorful flair of its new campaign, Papa Johns also revealed a deepened investment in its marketing strategy as part of its "Back to Better 2.0" initiative. This strategy isn't just about driving sales; it's about building a lasting connection with consumers through improved audience segmentation, enhanced customer loyalty programs, and buzz-worthy marketing tactics.
"Pizza Passion Unleashed," says CMO Mark Shambura
"Pizza is more than food; it's an emotion," says Mark Shambura, Chief Marketing Officer at Papa Johns. He emphasizes that the "Better Get You Some" platform is a tribute to those moments that scream for a pizza fix—be it a game night, a reunion with friends, or a marathon study session. Shambura assures, "We're not just showing you why our pizza is superior; we're immersing you in the Papa Johns experience."
Feast Your Eyes and Ears
The new brand platform, a collaborative effort with The Martin Agency, boasts involvement from two-time Grammy award-winning director Dave Meyers and features a soundtrack by six-time Grammy award-winner Big Boi. This sensory overload aims to take fans on a journey that's as tantalizing to the ears as it is to the taste buds.
Introducing: Crispy Cuppy 'Roni
In a move that's sure to excite pepperoni aficionados, Papa Johns introduces its limited-time Crispy Cuppy 'Roni offerings. This trio of treats—the NY Style Crispy Cuppy 'Roni Pizza, the Crispy Cuppy 'Roni Papadia, and the Crispy Cuppy 'Roni Papa Bites—celebrates the beloved topping with a crispy twist, promising a new level of pepperoni enjoyment.
Papa Johns: A Legacy of Quality
Founded in 1984, Papa Johns has consistently prioritized quality, from its original dough recipe to its commitment to removing artificial flavors and synthetic colors. With over 5,900 restaurants worldwide, the brand's pledge to "Better Ingredients. Better Pizza.®" has made it a staple in the pizza delivery industry.
Leadership Transition: A New Chapter
In related news, Papa Johns announced a leadership transition, with CEO Rob Lynch stepping down to be succeeded by Ravi Thanawala as Interim CEO. This move comes amidst the company's ongoing efforts to strengthen its brand and position itself for future growth.
Financial Outlook: Staying the Course
As Papa Johns continues to unfold its "Back to Better 2.0" strategy and international expansion efforts, it projects an Adjusted Operating Income between $153 million and $163 million for fiscal 2024. With plans for significant growth in North America and new international openings, Papa Johns is setting the stage for a future as vibrant and promising as its new brand platform.
In a world where pizza is more than just a meal, Papa Johns' "Better Get You Some" campaign stands as a testament to the power of quality ingredients, innovative marketing, and the universal love of pizza. Through this bold new initiative, Papa Johns isn't just serving up slices; it's delivering an experience.
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