Lunchbox Announces New Food Tech Council to Advise on Future Innovation

Lunchbox, the enterprise restaurant technology provider, has announced the formation of its new Food Tech Council. The council comprises 15 industry leaders with over 300 years of combined experience and will advise Lunchbox on future innovation as the company moves upmarket with enterprise offerings.

Amy Hom leads the council and is, an experienced COO and CPO. Hom said joining the council is like "stepping into an innovation kitchen, where the recipe for a sustainable future is being crafted." She looks forward to working with the other council members to support Lunchbox and its mission to make the operator's life easier and the optimal guest experience.

The other council members include:

• Anand Gala (MOOYAH, Rusty Taco, Dunn Brothers Coffee, Gala Capital Partners)

• Atul Sood (Kitchen United, McDonald's, Oventio)

• Carin Stutz (McAlister's, Applebee's, Brinker, Kura Sushi and Hawaiian Bros)

• David "Rev" Ciancio (Handcraft Burgers & Brew, Branded Hospitality Ventures)

• Fred LeFranc (Results Thru Strategy, Engelman's Bakery, Burger King, Ruby's, El Torito)

• Geoff Alexander (Wow Bao, Lettuce Entertain You Restaurants)

• Gregg Majewski (Craveworthy Brands, Mongolian Concepts, Jimmy Johns)

• Jimmy Frischling (Branded Hospitality Ventures, BOOM, Branded Restaurants, New Oak Capital)

• Michael Schatzberg (Branded Hospitality Ventures, BOOM, Branded Restaurants)

• Mo Asgari (ByteLeap Software, Milagro Corporation, Conscious Capitalism, MonkeySoft Solutions)

• Phil Crawford (CKE Restaurants, Godiva, Shake Shack, Yard House Restaurants)

• Robin Robison (Modern Market Eatery, Red Robin, Brinker, Chili's)

• Sherif Mityas (BRIX Holdings, TGI Fridays, JAMCO)

• Wade Allen (Costa Vida, Milagro Corporation, Ovation, Brinker)

Lunchbox CEO Nabeel Alamgir said the company is committed to solving the gaps in restaurant tech solutions. He believes that the Food Tech Council will be essential in helping Lunchbox build best-in-class technology solutions to meet the needs of enterprise operators.

The Food Tech Council will advise Lunchbox on its product roadmap, order management solutions, and company-wide goals. The council members' decades of operational knowledge and unique perspectives will be invaluable as Lunchbox continues to innovate and grow.

How Many Food Tech Companies Should Be Bringing In Customer Advisors

Startups can benefit from using customers as advisors in several ways. For example, customer feedback can help startups to:

• Identify new product opportunities

• Improve existing products and services

• Understand the needs of their target market

• Develop solutions that meet the needs of their target market

• Validate their product ideas

• Get market feedback on new features

• Identify and fix product bugs

• Improve their customer experience

Overall, using customers as advisors is a valuable way for startups to improve their products and services and to increase their chances of success.