How Location-Based Marketing is the Future of the Customer Experience
This in-depth episode of the TechBytes podcast features a fascinating discussion on the evolving role of location data and proximity marketing. Conversation Guest Asif Khan, CEO, and founder of the Location Based Marketing Association (LBMA), explains how the nonprofit organization brings together leading consumer brands from industries like retail, tourism, sports, and more. LBMA's mission is to promote the value of geospatial insights and show how location data can power personalized customer experiences across marketing channels.
Asif and TechBytes Host Rob Grimes delve into a variety of timely topics surrounding data-driven personalization and audience profiling techniques. They explore recent developments in areas like facial detection technology, and how some retailers are now using these tools to glean customer demographics from video feeds. However, the conversation also addresses important issues around data privacy, ownership, and ensuring consumer trust as people demand more control over their personal information.
Listeners will gain fascinating perspectives from both industry practitioners on innovative strategies various sectors are employing. For example, how some airlines and airports are partnering to deliver seamless location-aware journeys through data sharing. Or how retailers like Walmart are experimenting with virtual storefronts and metaverse experiences to engage different age groups. Overall, this thought-provoking TechBytes episode provides valuable insights into linking the physical and digital worlds through location data, highlighting opportunities across industries to deliver personalized experiences at scale.
