In this episode, we dive into the brand-building elements for legacy brands to break thru and connect with a new generation of consumers. Dawn Petite serves as the Brand President for Friendly’s Restaurants, which operates over 130 (company-operated and franchised) friendly, full-service restaurants. Dawn began her career at Friendly’s Restaurants as an operations manager and has been with the Friendly’s brand for over 40 years. She oversees a multi-functional team of employees from corporate operations to franchise operations and training.
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