Delivering Delicious: Catering's Tech Toolkit
The catering industry is evolving rapidly, with technology and delivery services playing increasingly crucial roles. In a recent discussion, industry experts Gracie Prasanson from Jason's Deli and Aaron Hoffman from DeliverThat shared valuable insights on the current state and future of catering operations.
One of the most significant changes in recent years has been the explosion of delivery services. While this has taken some pressure off restaurant operations, it has also introduced new challenges. As Gracie Prasanson pointed out, third-party delivery drivers are an extension of the brand, and their performance can significantly impact customer perception. Aaron Hoffman emphasized the importance of having stringent quality control measures for drivers, including background checks and equipment requirements.
Technology is rapidly transforming the catering landscape. Artificial Intelligence (AI) is being utilized for route optimization and customer communication automation. However, as Hoffman noted, the effectiveness of these technologies still relies heavily on the restaurant's ability to have orders ready on time. Looking ahead, both experts anticipate a trend towards more first-party delivery solutions, with restaurants potentially rebuilding their own delivery fleets supported by advanced technology.
Menu management emerged as a crucial factor for success in catering. Jason's Deli, known for its extensive menu, has found success in creating targeted packages and programs from their large offering. This approach allows them to maintain variety while streamlining operations and meeting specific market needs.
When asked about the key to elevating catering programs, both experts offered valuable advice. Hoffman stressed the importance of treating catering as a distinct business with unique requirements in terms of packaging, timing, and customer experience. Prasanson emphasized the need for brands to identify their niche in the catering space and focus their efforts on dominating that area.
Perhaps the most striking insight came from Prasanson's emphasis on the value of networking within the industry. She highlighted the importance of connecting with peers, sharing experiences, and staying informed about new technologies and best practices. This community-driven approach to problem-solving and innovation appears to be a vital, yet often overlooked, aspect of success in the catering industry.