Best Tech For Business in 2025
As we look ahead to 2025, restaurant operators are facing a pivotal shift in how they approach customer loyalty and experience. Industry veteran Vaughan Dugan emphasizes that while AI and automation continue to drive operational efficiencies, the real opportunity lies in creating deeper, more meaningful connections with guests. Traditional loyalty programs have become increasingly sterile, often serving as little more than next-generation email lists, while innovative brands are exploring ways to build genuine communities around their restaurants.
The holiday season brought surprising news, with restaurant gift card sales surging 177% during Thanksgiving weekend. This dramatic increase suggests that dining out is increasingly being viewed as a luxury experience worth gifting. Smart operators are leveraging this trend through strategic bonus programs that not only drive initial sales but create multiple future dining occasions and potentially attract new customers into their ecosystem.
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For those looking to start or grow a restaurant business in 2025, Dugan stresses the importance of proper groundwork. His top recommendations include securing a great accountant and lawyer before making any major moves, as these professionals can help navigate the complexities of partnerships, leases, and financial planning. He advises entrepreneurs to thoroughly research their market and overestimate expenses by at least 30%.
The rise of real-time shopping and social commerce presents an intriguing opportunity for restaurants to expand their revenue streams. While still in its early stages, this trend could open new avenues for selling exclusive experiences like chef's table reservations, wine club memberships, and specialty products. However, Dugan cautions that success in this space requires authentic engagement and proper execution rather than treating it as just another marketing channel.
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