AI, Hustle & Hospitality: The New Sales Playbook
In a recent episode of the Catering Cage podcast, Danna Navarro from Boudin Bakery shared invaluable insights into maintaining a robust catering sales strategy during uncertain economic times. With 24 locations and a rich history spanning 176 years, Boudin Bakery exemplifies resilience and innovation in the competitive food service landscape.
The conversation highlighted the critical importance of adaptability in sales. Navarro emphasized leveraging technology like AI and email sequencing to streamline lead generation and marketing efforts. She's been using tools like ChatGPT to create engaging LinkedIn content and research potential leads, demonstrating how technology can augment rather than replace human connection in sales.
A key strategy discussed was the integration of sales and operations teams. By empowering general managers and store staff to become informal sales ambassadors, restaurants can create a more dynamic sales ecosystem. Simple tactics like engaging with customers, sharing catering menus, and creating referral incentives can significantly boost catering opportunities without requiring extensive additional resources.
Sponsored by:
The podcast also explored the challenges of the current business environment, where sales cycles are increasingly unpredictable. Navarro's approach involves diversifying business channels, including exploring contract catering and maintaining flexibility. Her philosophy centers on understanding client needs, building trust, and consistently following up—what she defines as being a true "closer" in sales.
Technology and human connection emerged as complementary rather than competing forces. While AI and automation offer powerful tools for efficiency, Navarro stressed that the "human factor" remains paramount. Building genuine relationships, understanding client pain points, and providing consistent, personalized service are still the cornerstone of successful catering sales.
For restaurant professionals navigating uncertain markets, the key takeaways are clear: embrace technology strategically, empower your entire team in the sales process, remain adaptable, and never lose sight of the fundamental human elements of relationship-building. As Navarro succinctly advised, "Just relax, be authentic, and remember you're talking to another human being."
Previous episodes
