Three Key Strategies To Grow Your Brand on a Budget
In the latest episode of the Rock My Restaurant podcast, hosts Paul Barron and Tammy Billings sit down with Anna Tauzin, a fractional CMO of Good Kind Consulting, to discuss key strategies for growing your restaurant brand on a tight budget. As the restaurant industry evolves, owners and operators must find creative ways to attract customers and stand out. Here are some of the key takeaways from their insightful conversation.
The Power of Fractional Executives
One of the most effective ways to grow your brand on a budget is by leveraging the expertise of fractional executives. These experienced professionals offer their skills and knowledge on a part-time or project basis, allowing restaurants to access high-level expertise without the cost of a full-time executive. As a fractional CMO, Anna Tauzin helps brands develop and execute marketing strategies tailored to their unique needs and budgets.
Engaging Influencers
In today's digital age, influencer marketing has become essential for restaurants looking to expand their reach and attract new customers. However, engaging influencers can be costly, especially for smaller brands. Anna suggests focusing on micro-influencers with smaller but highly engaged followings who are often more affordable and can provide authentic, targeted exposure for your brand.
Embracing Technology to Attract Gen Z
As Gen Z becomes an increasingly important target audience for restaurants, embracing technology and meeting them where they are is crucial. Anna recommends leveraging social media platforms like TikTok and Instagram to showcase your brand's personality and create engaging content that resonates with younger audiences. By staying up-to-date with the latest trends and platforms, restaurants can effectively reach and attract this tech-savvy generation.
Other Budget-Friendly Strategies
Throughout the episode, Anna, Paul, and Tammy discuss various other strategies for growing your brand on a budget, including:
Collaborating with other local businesses for cross-promotional opportunities
Utilizing user-generated content to showcase your brand and engage customers
Implementing loyalty programs to encourage repeat visits and referrals
Optimizing your omni online presence for better visibility and user experience
By implementing these strategies and thinking creatively, restaurants can grow their brands effectively without breaking the bank. To learn more about these tactics and gain additional insights from Anna, Paul, and Tammy, be sure to check out the latest episode of the Rock My Restaurant podcast.
Sponsored By
Reimagine Food Experiences With Devour!
Venture into the unexplored realms of gaming, esports, entertainment, and the metaverse with Devour, your guide to a revolutionary food ordering and experience.
Leveraging AI, web3, and cutting-edge technology, we’re crafting tokenized campaigns, creator tools, and social apps to fuel brand engagement with Gen Z and beyond.