As restaurants gear up for 2025, technology adoption appears to be taking a more measured and practical approach compared to the AI frenzy of 2024. While artificial intelligence remains a significant focus, operators are increasingly seeking tangible solutions that directly impact their bottom line and operational efficiency.
One of the most pressing technological needs continues to be contactless payments and streamlined point-of-sale systems. Independent restaurants, in particular, are still adapting to handheld POS devices and kitchen display systems, tools that have proven invaluable for operational efficiency. The industry is also grappling with the awkwardness of digital tipping, with many operators seeking solutions that maintain hospitality while eliminating the discomfort of face-to-face tipping interactions.
Customer data platforms (CDPs) are emerging as a crucial tool for larger restaurant brands, helping them make sense of the overwhelming amount of customer data at their disposal. These platforms can layer on top of existing loyalty programs to create more personalized experiences and relevant offers based on factors like past orders, preferences, allergies, and timing of visits. This strategic use of data could help restaurants move beyond simple loyalty points to create more meaningful customer connections.
The conversation around sustainable practices is evolving to include technology-driven solutions for inventory management and waste reduction. Restaurants are increasingly looking for smart sourcing platforms that can help them navigate supply chain challenges, particularly in light of potential tariff impacts. These platforms could help operators quickly identify alternative ingredients when prices spike or availability becomes limited, while maintaining quality and consistency in their offerings.
A notable trend for 2025 is the potential emergence of stable coin payments in the restaurant industry. This blockchain-based payment method could significantly reduce transaction fees compared to traditional credit card processing, potentially dropping from 2.5% to as low as 0.5%. For restaurants operating on thin margins, this reduction in processing fees could have a substantial impact on profitability, though widespread adoption may still be a few years away.
The rise of real-time shopping experiences on social media platforms presents new opportunities for restaurants to expand their revenue streams. Some operators are already exploring subscription-based models and consumer packaged goods (CPG) offerings through platforms like Table 22, while others are leveraging social media for direct-to-consumer sales. As payment integration becomes more seamless across social platforms, restaurants may find new ways to monetize their brand beyond traditional dining experiences.
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