Restaurant Innovation That Actually Worked: 2024 Wrap Up Edition
As restaurants navigate the evolving landscape of catering and off-premises dining, industry leaders are emphasizing the critical balance between technological advancement and maintaining personal relationships. While artificial intelligence and automation are streamlining ordering processes, successful catering programs continue to be built on strong community connections and operational excellence.
Large-scale catering opportunities remain a significant revenue driver for restaurants willing to invest in the necessary infrastructure and relationships. Industry veterans report consistent success with orders ranging from $50,000 to $400,000 for single events, demonstrating the substantial potential for brands that can effectively execute at scale. However, this requires sophisticated logistics, production capabilities, and dedicated sales teams.
The pandemic has shifted traditional catering patterns, particularly in business districts where hybrid work models have changed ordering behaviors. Progressive brands are adapting by offering more flexible solutions, enhanced packaging options, and improved digital ordering experiences. Some operators are seeing catering represent up to 35% of total store sales when properly resourced with dedicated sales personnel and strategic community outreach.
Sponsored by:
Technology integration is becoming increasingly crucial for catering success, with operators focusing on systems that can handle complex group orders, dietary restrictions, and personalized experiences. Modern solutions are enabling better customer data collection, improved order accuracy, and streamlined production processes. However, industry experts stress that technology should complement, not replace, the human elements of catering service.
Packaging innovation continues to be a key focus area, with many brands moving away from traditional aluminum containers due to cost volatility and sustainability concerns. Costa Vita's recent 15-month process to develop custom corrugated solutions highlights the industry's willingness to invest in packaging that enhances presentation while improving operational efficiency.
As the industry looks toward 2025, leaders are emphasizing the importance of maintaining strong B2B relationships while leveraging technology to improve efficiency and customer experience. Success in catering increasingly requires a balanced approach that combines high-touch service with streamlined operations and robust technology infrastructure.
Previous episodes
